Associate Marketing Manager in Waltham, MA at Benchmark Senior Living

Date Posted: 2/16/2021

Job Snapshot

Job Description

Benchmark Senior Living (“Benchmark”) was founded in 1997 by Tom Grape, CEO, and is the largest provider of senior housing in the North East. The Company, with its corporate offices located in Waltham, MA, offers the highest quality of service and care with the warmth and hospitality of home. Benchmark is a leading service provider in several key areas including independent living, assisted living, memory care, skilled nursing and short stay programs. With a choice of lifestyles and differing levels of care, the company can tailor its products and services and/or living arrangements to suit the needs of each resident.


Benchmark Senior Living is seeking a general marketing professional with demonstrated success executing innovative integrated marketing communications to differentiate and drive demand generation for Benchmark’s portfolio of communities and in data analysis - reporting on the results of the marketing programming.

This position promotes the awareness/consideration/conversion for the Benchmark Brand with both target consumers and professional referrers to create a competitive advantage, resulting in increased sales and value for the organization.  The ideal candidate will have experience in paid/owned marketing and communications in  both digital and traditional marketing. 

The ideal candidate is one who operates with an entrepreneurial mindset, is a strong project manager and can keep track of details. S/he will have experience interacting cross-functionally and will bring a can-do attitude to the role.   Strong writing and editing skills and attention to detail are necessary for success.  This role reports directly to the Senior Director of Marketing and will be working remotely during the COVID pandemic.

Key Responsibilities

  • Partner with internal cross-functional teams, communities, partners, and agencies to execute and measure marketing communication plans at the local level across all channels to drive leads/build Prospect pipeline and measure/optimize ROI
  • Dig into insights and demonstrate deep understanding of our consumer, our company, and our competitors. Ability to turn data and insights into powerful consumer facing messages that drive results across channels. Ability to learn, navigate and report from BI data system and research reports. 
  • Manage email lead generation campaign within HubSpot including content development and event invitations to drive prospects and Health Care Providers to in-person contact with Benchmark.
  • Lead the development, editing and review of key marketing collaterals, emails, event invites and newsletters for the local sales and community teams.

 

 

Job Requirements

EDUCATION/CERTIFICATIONS/EXPERIENCE/SKILLS

  • Bachelor’s Degree in Business +/or Communications required
  • 3+ years of marketing experience working in a competitive service or consumer package goods industry
  • Strength in brand creative storytelling in adherence to brand standards across channels
  • Demonstrated experience in supporting the development of marketing communications
  • Strong writing and editing skills for newsletter, report and presentation creation and general business correspondence
  • An eye for detail in reviewing creative and providing feedback on brand communications to deliver to brand standards and messaging
  • Proven ability to track/ measure campaign outcomes, ROI, and Cost Per Acquisition
  • Analytical experience with the ability to lead data analysis and reporting
  • Strong project management, multi-tasking, and organizational skills

 

LEADERSHIP & MANAGEMENT/ BEHAVIORAL COMPETENCIES

  • Demonstration of leadership, diplomacy, detail-mindedness, and interpersonal savvy as it relates to communications with internal and external stakeholders is mandatory
  • Driving team results with key performance indicators and metrics
  • Ability to make decisions, exercise judgment, and interface effectively with all partners
  • Proven ability as a collaborative, team player
  • Outstanding problem-solving skills
  • Strong execution skills; proven ability to implement operations and drive outcomes for the business

 

PERSONAL CHARACTERISTICS

  • Positive; can-do attitude regardless of the task at hand
  • Excellent interpersonal and collaboration skills to achieve results
  • Proactive drive to take initiative and resourcefully execute
  • A person of unquestionable integrity, moral character, and that others can trust without reservation
  • Entrepreneurial and creative spirit with a strong work ethic and a “roll-up-your-sleeves” mentality
  • Self-starter, self-motivating individual and who can operate successfully in a fast-paced culture
  • A bright businessperson with strong analytical and process skills