Director of Community Relations in Lincoln, MA at Benchmark Senior Living

Date Posted: 9/1/2020

Job Snapshot

Job Description

Join The Commons in Lincoln, a breathtaking new campus, where you’ll enjoy many employee perks, incentive bonuses, tuition reimbursement, your birthday off and more. We will help you flourish in a vibrant, elegant and state-of-the art community.

Our Director of Community Relations is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects and converting those prospects into residents. This position reports to the Director of Sales and Marketing. 



  • Works collaboratively to emphasize the team’s participation in the community Sales & Marketing Action Plan
  • Acts as the primary contact for all new sales leads and supports prospects throughout the sales process
  • Assists in developing a strong and deep pipeline / wait list
  • Assists in developing a formal wait list procedure with the Director of Sales and Marketing as well as the Director of Business Administration 
  • Identifies primary and secondary markets with appropriate sales strategies and tactics
  • Schedules and promotes lead-generating events
  • Maximizes all occupancy and total revenue opportunities
  • Gathers competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities)
  • Gathers Enquire reports for analysis and interpretation (to identify solutions)
  • Ensures qualified leads are entered into Enquire
  • Maintains a current 6-month competitor analysis
  • Troubleshoots issues, presenting problems or anomalies to the appropriate parties to collaborate, create solutions, and resolve issues
  • Ensures model suites are well appointed, clean, and neat



  • 3-5 years’ experience in sales and marketing, preferably in senior housing. 
  • Previous experience working with seniors is highly desirable
  • Bachelor’s Degree required

Job Requirements

Think senior living sounds boring? Think again. At Benchmark, we impact lives through human connection. We are thought leaders creating quality experiences and inspiring personal growth for all who engage with us. We just happen to imagine, build and manage beautiful, private-pay communities geared toward older adults. Are you Called to Care about your work, other people and making a difference? Do you believe that people and teams are Better Together than going it alone? Are you always striving to Be the Benchmark by which all others are measured?  Then our core values match. Connect with us!